Creative Director + Designer + Photographer
As a seasoned creative lead, I’ve had the honor of enhancing the brand and culture at top global companies. During this time, the projects that brought me the most joy were those where I was able to leverage creativity to truly help people and communities. As I look to the future, I aspire to use my talents to drive success at companies that are actively working toward greater levels of social responsibility.
STRENGTHS
A continual desire to learn and evolve. Critical thinking and problem solving. Objective reasoning and connecting dots. Teamwork and collaboration. Skilled at navigating complex environments and aligning artistic ambitions with key business objectives.
SELECT ACCOMPLISHMENTS
Building Inclusion With Microsoft Photography
Authored the strategy, and led agencies, photographers, producers, videographers, writers, designers, and interns, to build brand guidelines, and a global photo library that addressed gaps in authentic representation of marginalized people. Images supported Microsoft business priorities such as AI, Cloud Services, STEM education, and sustainability initiatives. Locations targeted geographical growth areas such as Africa, India, South America, and Southeast Asia. More than 25K unique visitors spanning 105 countries access this photo library per quarter. With over a million downloads—this library is used to build credibility and inspire audiences all around the world.
Microsoft 2019 PRIDE Initiative
Outlined framework for visual identity toolkit to support LGBTQIA+ employee-led Pride month activations. This open-sourced campaign blended community outreach, product integrations, owned and earned media, and retail events. Engagements generated 150M+ impressions with participation from more than 15,000 employees from 61 cities and 30 countries.
Special Olympics + Xbox Partnership
Led team to propose eSports as a new form of competition for Special Olympics. A multi-year roadmap was developed to make gaming more accessible and inclusive, attract new athletes, expand fundraising, reach new audiences, and change perceptions of people with intellectual disabilities. We then partnered with internal and external stakeholders on program assessment and national tournament logistics. The first-ever championship demonstration was held at the 2018 Special Olympics USA Games, broadcast on ESPN, and received positive coverage in publications including Forbes and across social media.